B2B Copywriter

**Location: Telecommute** **Job Type: Contract** **Compensation Range: $38 \- 40 per hour** We are seeking a **Copywriter** to join our beverage clients' Content Design team. In this role, you will craft compelling B2B marketing copy across a variety of digital campaigns, channels, and touchpoints. Sitting within the broader Product Design group, you will collaborate closely with content leads, designers, and cross\-functional stakeholders to produce copy that integrates seamlessly with visual design. The ideal candidate excels at distilling complex concepts into clear, lively, and purpose\-driven messaging tailored to each stage of the funnel. You will play a pivotal role in shaping and maintaining brand voice consistency, managing context switches between distinct brand identities, and translating key business objectives into actionable marketing copy that drives engagement. **Responsibilities:** * Multi\-Channel Copywriting: Develop, refine, and optimize high\-converting B2B copy across digital channels\-including email marketing (accounting for \~50% of workload), ecommerce landing pages, product marketing text, and educational/thought leadership articles. * Brand Voice \& Style Management: Adapt and maintain distinct brand voices across multiple internal brand profiles, ensuring consistency while contributing to the evolution of brand style guides. * Cross\-Functional Collaboration: Partner directly with designers, project managers, and brand leads within a two\-week sprint cycle to ensure copy and visual design complement each other in user\-centered experiences. * Email Marketing Execution: Write scannable, engaging email content\-focusing on cohesive alignment between subject lines, preview text, headers, body copy, and calls\-to\-action (CTAs). * Workflow \& Process Management: Navigate design and task management tools (e.g., Figma, monday.com) to review wireframes, incorporate feedback, and track deliverable milestones across roughly 5 active projects simultaneously. * Content Strategy \& Iteration: Review copy against performance metrics and stakeholder feedback, making iterative updates to improve overall user experience and audience engagement. * Tool \& AI Integration: Utilize content authoring tools and leverage enterprise AI utilities (e.g., Copilot) to streamline repeatable, template\-based tasks such as video summaries or recurring promotional assets. **Qualifications:** * Portfolio Required: A strong portfolio demonstrating copywriting skills across digital B2B marketing touchpoints (emails, landing pages, long\-form content). * B2B Focus: Proven ability to translate complex business attributes and value propositions into actionable, audience\-aligned copy. * Email Acumen: Demonstrated expertise in email copy structure, scannability, and conversion\-focused messaging. * Tool Proficiency: Experience navigating design and collaboration tools (such as Figma) to review layouts and leave copy feedback.